Entries by Carrie White

Cocktails Paired With A Story

Here at Coterie, we’re all about educating hospitality professionals about how to apply the latest marketing trends and techniques into their businesses. If you’ve been following us for a while, by now you will have learned various important theories. However, to go from theory to applying it to your company, it helps to be inspired. […]

10 Alcohol Trends to Watch in 2017-18

The start of a new year is always a popular moment for forecasting upcoming trends to base your new year’s strategy on. However, mid-year is the moment to take a step back, see if the trends are changing and assess whether your strategy needs to be adjusted for the rest of the year. So where are […]

3 Tips to Lower Your Promotion Costs- Partnering With Your Food & Beverage Suppliers

 “Partnering has proven itself one of the most powerful business tools for dealing with fast changing markets, technologies and customers. As the global economy speeds up, partnering is becoming the weapon of choice for today’s successful competitors.” Curtis E. Sahakian   Creating Strategic Partnerships isn’t just for the purpose of working with other businesses to […]

Education – Entertainment- Engagement

3 key ingredients to creating your very own DIY snackable, highly shareable videos for your hospitality business.   FIRSTLY, my FAAAAAAV cocktail – Espresso Martinis! Breakfast, lunch, dinner, nightcap …… any hour is a good hour for me!! And BOY OH BOY do we have some of the BEST made in Melbourne, Australia.     You too […]

Tip for Hospitality Tips

Are you receiving monetary tips in your job/business? Good chance you and your team are doing something to impress your customers whether it be at large scale or simply doing what is expected, but really well …….   This is a point in the customer sales journey of breeding loyalty, return business and referring their […]

HOT TIP: Adding the extra 1%

HOT TIP: Adding the extra 1%    When I was in London for business I had the pleasure of staying with the Sofitel St James. A true treat to stay with the team and what a visual stunner central London is ….   Have you ever been?   Sadly my trip came to an end. On […]

Staggering Video Marketing Statistics for 2017

Online videos will account for more than 80% of all consumer internet traffic by 2020 (CISCO, 2016). Customers are changing the way that they consume their marketing materials and a MASSIVE driver (preferred choice) is through video.  With 86% of Smart Phone users checking their phone every 7 minutes, video has moved from the VHS, […]