Marketing is about values. We live in a noisy world and people won’t remember much about you.
Other than selling great culinary delights, mouth watering beverages, or a comfy bed to sleep in, think bigger than this. What do you want your customers to know about you – who you are and what you stand for?
As Steve Jobs (an absolute genius in business success and standing for more than making money) expresses such sage words
“A great brand needs investment and caring if t is going to retain relevance and vitality”
Successful businesses know that the most valuable asset in their business is their customer list and the most valuable tool is education. Understanding that by ‘educating your team’ and ‘giving back to your customers by nurturing them’ – this will map out the path to retain relevance and vitality.
NOTE: Headphones will offer clearer audio due to low grade video quality
People with passion can change the world for the better. People that think they are crazy enough to change the world, actually do – Steve Jobs
Lets start by engaging your passion, activating your creativity, embracing your leadership and stepping things up in your industry by taking your customer experience to great heights activating their emotions.
If you need some key guidelines on ‘Thinking Bigger’ click on my blog
Make up your own rules and start leading the hospitality industry starting from you and your playground, activating the passion in others.
I hope you are inspired by this speech by Steve Jobs. Implementing these philosophies can bring back it’s weight in gold
Dream big, think big, achieve even bigger!
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